A full-stack UX designer and ecommerce creative director with 25 years' experience in web and product design
A full-stack UX designer and ecommerce creative director with 25 years' experience in web and product design
A full-stack UX designer and ecommerce creative director with 25 years' experience in web and product design
RAMONES: Content & Commerce Design for a 50th Anniversary Celebration
Creating a digital experience for a legendary punk band’s 50th anniversary, connecting editorial content, ecommerce, email, and fan acquisition into one cohesive campaign system.
Case Study
A Modular Design System for Artist Stores at Scale
Building a mobile-first Shopify pattern library that powers hundreds of unique ecommerce experiences — fast, flexible, and never cookie-cutter
Case Study
Designing the Drop: Korn x Adidas Sneaker Queue
Creating a multistate queue experience to fight bots and deliver a fair, fan-first sneaker release now used across high-demand merch drops
Case Study
ZZ Top Webstore
Designing a merch experience as iconic as the band itself
Case Study
Metallica ‘WorldWired’ Tour: Album Redemption Campaign
Employing iterative prototyping and monitoring real-time user behavior to design and optimize an interface built for high-traffic album redemption
Case Study
Grateful Dead: UX Strategy and Redesign for a Legendary Archive
A research-led redesign of Dead.net’s archival experience, improving how fans explore decades of music, history, releases, shows, and community content.
Case Study
The Monkees Webstore
Bringing a legendary band’s brand to life with custom design inside a scalable system
Case Study
Atlantic Records Website
Reimagining an iconic label’s digital presence for content publishing at scale
Case Study
Run Out Groove Vinyl – Content & Commerce Experience
A fan-driven vinyl platform that plays like a greatest hits album
Case Study
Who I've Worked For
Metallica Cardi B Bruno Mars Fleetwood Mac Grateful Dead Green Day Ramones Jennifer Lopez Jack Harlow Joni Mitchell Wiz Khalifa Dream Theater Paramore Linkin Park Gorillaz Muse Korn Seether Skillet ZZ Top FKA Twigs twenty one pilots Halestorm Biffy Clyro Rage Against the Machine Queens of the Stone Age Atlantic Records Warner Records Rhino Records Roadrunner Records Merch Traffic
A full-stack UX designer and ecommerce creative director with 25 years' experience in web and product design
A full-stack UX designer and ecommerce creative director with 25 years' experience in web and product design
RAMONES: Content & Commerce Design for a 50th Anniversary Celebration
Creating a digital experience for a legendary punk band’s 50th anniversary, connecting editorial content, ecommerce, email, and fan acquisition into one cohesive campaign system.
Case Study
A Modular Design System for Artist Stores at Scale
Building a mobile-first Shopify pattern library that powers hundreds of unique ecommerce experiences — fast, flexible, and never cookie-cutter
Case Study
Designing the Drop: Korn x Adidas Sneaker Queue
Creating a multistate queue experience to fight bots and deliver a fair, fan-first sneaker release now used across high-demand merch drops
Case Study
ZZ Top Webstore
Designing a merch experience as iconic as the band itself
Case Study
Metallica ‘WorldWired’ Tour: Album Redemption Campaign
Employing iterative prototyping and monitoring real-time user behavior to design and optimize an interface built for high-traffic album redemption
Case Study
Grateful Dead: UX Strategy and Redesign for a Legendary Archive
A research-led redesign of Dead.net’s archival experience, improving how fans explore decades of music, history, releases, shows, and community content.
Case Study
The Monkees Webstore
Bringing a legendary band’s brand to life with custom design inside a scalable system
Case Study
Atlantic Records Website
Reimagining an iconic label’s digital presence for content publishing at scale
Case Study
Run Out Groove Vinyl – Content & Commerce Experience
A fan-driven vinyl platform that plays like a greatest hits album
Case Study
Who I've Worked For
Metallica Ed Sheeran Cardi B Bruno Mars Fleetwood Mac Grateful Dead Green Day Jennifer Lopez Jack Harlow Joni Mitchell Wiz Khalifa Dream Theater Paramore Linkin Park Gorillaz Muse Korn Seether Skillet ZZ Top FKA Twigs twenty one pilots Halestorm Biffy Clyro Rage Against the Machine Atlantic Records Warner Records Rhino Records Roadrunner Records Merch Traffic