
A full-stack UX designer and ecommerce creative director with 25 years' experience in web and product design

A full-stack UX designer and ecommerce creative director with 25 years' experience in web and product design

A full-stack UX designer and ecommerce creative director with 25 years' experience in web and product design


A Modular Design System for Artist Stores at Scale
Building a mobile-first Shopify pattern library that powers hundreds of unique ecommerce experiences — fast, flexible, and never cookie-cutter
Case Study
Case Study


Designing the Drop: Korn x Adidas Sneaker Queue
Creating a multistate queue experience to fight bots and deliver a fair, fan-first sneaker release now used across high-demand merch drops
Case Study
Case Study


ZZ Top Webstore
Designing a merch experience as iconic as the band itself
Case Study
Case Study


Metallica ‘WorldWired’ Tour: Album Redemption Campaign
Employing iterative prototyping and monitoring real-time user behavior to design and optimize an interface built for high-traffic album redemption
Case Study
Case Study


Grateful Dead: UX Strategy and Redesign for a Legendary Archive
A scalable design framework powering one of music’s most iconic digital destinations — then and now
Case Study
Case Study


The Monkees Webstore
Bringing a legendary band’s brand to life with custom design inside a scalable system
Case Study
Case Study


Atlantic Records Website
Reimagining an iconic label’s digital presence for content publishing at scale
Case Study
Case Study


Run Out Groove Vinyl – Content & Commerce Experience
A fan-driven vinyl platform that plays like a greatest hits album
Case Study
Case Study
Who I've Worked For
Metallica Ed Sheeran Cardi B Bruno Mars Fleetwood Mac Grateful Dead Green Day Jennifer Lopez Jack Harlow Joni Mitchell Wiz Khalifa Dream Theater Paramore Linkin Park Gorillaz Muse Korn Seether Skillet ZZ Top FKA Twigs twenty one pilots Halestorm Biffy Clyro Rage Against the Machine Atlantic Records Warner Records Rhino Records Roadrunner Records

A full-stack UX designer and ecommerce creative director with 25 years' experience in web and product design

A full-stack UX designer and ecommerce creative director with 25 years' experience in web and product design


A Modular Design System for Artist Stores at Scale
Building a mobile-first Shopify pattern library that powers hundreds of unique ecommerce experiences — fast, flexible, and never cookie-cutter
Case Study
Case Study


Designing the Drop: Korn x Adidas Sneaker Queue
Creating a multistate queue experience to fight bots and deliver a fair, fan-first sneaker release now used across high-demand merch drops
Case Study
Case Study


ZZ Top Webstore
Designing a merch experience as iconic as the band itself
Case Study
Case Study


Metallica ‘WorldWired’ Tour: Album Redemption Campaign
Employing iterative prototyping and monitoring real-time user behavior to design and optimize an interface built for high-traffic album redemption
Case Study
Case Study


Grateful Dead: UX Strategy and Redesign for a Legendary Archive
A scalable design framework powering one of music’s most iconic digital destinations — then and now
Case Study
Case Study


The Monkees Webstore
Bringing a legendary band’s brand to life with custom design inside a scalable system
Case Study
Case Study


Atlantic Records Website
Reimagining an iconic label’s digital presence for content publishing at scale
Case Study
Case Study


Run Out Groove Vinyl – Content & Commerce Experience
A fan-driven vinyl platform that plays like a greatest hits album
Case Study
Case Study
Who I've Worked For
Metallica Ed Sheeran Cardi B Bruno Mars Fleetwood Mac Grateful Dead Green Day Jennifer Lopez Jack Harlow Joni Mitchell Wiz Khalifa Dream Theater Paramore Linkin Park Gorillaz Muse Korn Seether Skillet ZZ Top FKA Twigs twenty one pilots Halestorm Biffy Clyro Rage Against the Machine Atlantic Records Warner Records Rhino Records Roadrunner Records
