Hi, I'm Brandon Gentry!

I’m a UX director, product designer, and ecommerce creative director with over 25 years of experience designing scalable, user-centered interfaces that power campaigns, storefronts, and content experiences. Since 2013, I've worked at a major record label on projects for artists like Metallica, Cardi B, Ed Sheeran, Grateful Dead, and Korn, always aiming to make the tools behind the scenes as powerful and intuitive as the fan experiences up front.

Outside of work, I’ve built a DIY content brand from the ground up, now with over 1 million followers across TikTok, YouTube, Instagram, and Facebook. My videos have racked up millions of views, landed features in the press, and led to partnerships with major brands like Tide, Old Spice and Home Depot. It’s hands-on and weirdly niche, and has somehow grown into its own little community.

At the core of everything I do — whether it’s enterprise UX, artist ecommerce, or filming in my backyard with a shovel and a can of spray paint — is a drive to build things that are functional, intentional, engaging, and authentic.

Education

• Indiana University – B.S. in New Media Arts & Science with a focus on design and human–computer interaction

• Purdue University – Certificate in Computer Science