Atlantic Records Website

Reimagining an iconic label’s digital presence for content publishing at scale

Challenge

Atlantic Records needed a modernized digital hub that could serve as both a brand-forward label homepage and a robust editorial platform for showcasing artists and publishing news, features, and video content. The existing site lacked structure, scalability, and flexibility for a fast-paced content strategy.

My Role

UX Designer

My Approach

I kicked off the project by facilitating collaborative design studios and stakeholder ideation sessions to align on goals, audiences, and publishing needs. From there, I led information architecture work using card sorting exercises and content audits to inform the new site structure.

I translated our insights into wireframes and user flows that emphasized flexibility, discoverability, and mobile-first navigation. Throughout, I collaborated closely with visual designers and developers to ensure UX integrity through implementation.

Result

The redesigned AtlanticRecords.com launched as a scalable content engine equipped with editorial modules, artist highlights, and dynamic homepage takeovers. The system empowered the label’s content and marketing teams to publish quickly, cross-link artists and releases, and amplify storytelling without heavy dev lifts. It laid the groundwork for more flexible, fan-friendly publishing across the Warner ecosystem.

Key Skills & Technologies

  • UX Research

  • Design Studios

  • Card Sorting

  • Wireframing

  • Responsive Design

  • Content Strategy

  • Cross-Functional Collaboration

Lessons Learned

Treating label sites as content platforms — not just directories — amplifies fan engagement and brand storytelling. Early-stage alignment through collaborative workshops accelerates the design process and ensures stakeholder buy-in, and modular thinking in editorial UX gives creative teams room to grow without redesign.

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